Childcare Marketing is a critical component of your child care business’s overall strategy. A robust childcare marketing plan amplifies the work your management software does and helps you reach your target audience of parents looking for premium quality childcare services in their area.

When choosing a marketing strategy for your child care center, think about what makes your business unique and the advantages you have over local competitors. For example, your competitive advantage might be a convenient location close to a lot of schools and workplaces or your ability to accommodate parents with special needs.

Childcare Marketing: Proven Strategies to Grow Your Childcare Business

Build a website that showcases your school and the services you offer. A well-designed site gives a great first impression to potential parents and allows them to easily find important information, like your contact information, hours of operation, and an online enrollment form.

Promote your services and amenities on social media, particularly Facebook and Instagram. Encourage your happy parents to share their positive experiences by creating a referral program and rewarding them for their loyalty.

Set up Google Ads to retarget web visitors who have visited your site but haven’t converted (filled out an enrollment form or called you). Use the advanced settings to create two audiences: one that focuses on all users, and another that focuses on converters.

Make sure your childcare business has a complete and accurate listing on all online directories. Manually submitting your business information to each directory can be a tedious process, but it is important to keep your listings current so search engines have the most up-to-date data about your child care business.…